Before I was a coach,
I was a point guard.

The court, first

Before this was a coaching practice, it was a basketball career. I grew up chasing a ball and never really stopped. Professional basketball taught me the two things that still show up in every session I run today: how to work, and how to notice.

Work is the easy one. Anybody who's played at a serious level knows what real repetition looks like — the kind that happens when nobody is watching and the coach isn't in the gym. That's the ethic I bring to a client's program.

Noticing is the harder one. A good point guard reads the floor before the play develops. She sees who's out of position, whose knee is bothering them, who is going to be open in two seconds. Ten years of doing that on a court turned into a coaching instinct. When you come in the door, I can usually tell what kind of session we're about to have before you've said a word.

The decision, ten years ago

There was a moment — a decade back — where the choice was clear. Keep chasing my own numbers, or spend the rest of it helping other people find theirs. I picked the second one and never looked back. Every year since has been client after client, program after program, one notebook page at a time.

I remember the transformation that confirmed it. A client came to me thin, unsure, quiet in a way that had nothing to do with personality — the quiet of somebody who didn't recognize their own body. Over the course of the program, he acquired real muscle mass. And the change I noticed most wasn't the size. It was the way he walked into the gym on week ten. That was the moment I knew I'd picked right.

What I stand against

I will not fool my clients with fake diets and gimmick training. If I don't believe in a method, I won't sell it. If a program isn't going to work for the person in front of me, I won't hand it to them just because it worked for somebody else.

This is the part of the industry I have less patience for every year — the coaches who copy programs from Instagram, dress them up in a client's name, and blame the client when the results don't come. There is nothing personal about "personal training" done that way.

The signature method

Every program I write starts the night before at my kitchen table. One page per client. I go through what happened at their last session — not what I programmed, but what actually happened. I write the next session based on that. It takes me between eight and twenty minutes per client. It is the most important twenty minutes of my day.

That's the method. It's simple. It's also the reason my clients get results the ones who bought an app didn't. Somebody is thinking about you between sessions. That is worth more than a spreadsheet ever will be.

Practical, real, science-based

My mission is to simplify the process. I dedicate myself to helping people meet their goals — muscle gained, muscle lost, athletic performance found again — through practical, real, and science-based methods. No fads. No supplements I wouldn't take myself. No promises I can't keep.

Today I share the exact keys I've built over ten years and eliminate the confusion so we can get real results. You get ready and enjoy the process. Welcome.

Credentials & years in the field

• 2014 — Began full-time coaching after professional basketball career
• 2016 — First transformation client documented (physique rebuild)
• 2019 — Launched Lis coaching co in Arlington, TX
• 2022 — Online coaching arm opens (Inner Circle 1:1)
• 2025 — Ten years, hundreds of hand-written programs later — still writing them by hand